CEO Breakfast: April
15, 2010
Marketing
in a Down Market
Presented
by John Hock of the Dayton Business
Journal
Are
you upset because the phone's not ringing from the
right people? Do you feel under pressure
because your marketing programs aren't
moving? Are you frustrated because you are
looking for help and just not finding
it?
In today's tough economy, many
companies are turning to advertising. Quite
often, this is the right decision - one long
overdue. But it is not always so. Join us as
John Hock speaks about "Marketing in a Down
Market" and helps you find out if advertising
makes sense.
Learn about establishing
objectives, developing plans,
setting expectations, and the four
different types of advertising campaigns. It
is a no-risk chance to see if advertising is
for you. John is the senior account
executive of the Dayton Business Journal and has a
solid background in sales, training and
management.
The breakfast will take
place at the Ramada Plaza North on Wagner Ford
Road. Registration and networking begin at
7:30 a.m. with the program from 8:00 a.m. - 9:00
a.m. The cost is $10.00 for NARI Certified
Professionals, $20.00 for NARI members and $30.00
for non-members. Register today at
www.naridayton.org or call
222-NARI and RSVP
today!
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RRP
Certification
May
11, 2010 and June 11,
2010
Miami
Valley NARI has added two additional classes for
the RRP Certification because the April 16, 2024
course is sold out. The dates for these
newly scheduled classes are May 11, 2024 and June
11, 2010. These classes will be instructed
by William Mentrath, MS. If your firm is not
yet Certified, here are two more
opportunities. Each class will take place
from 8:00 a.m. - 5:00 p.m. at the Ramada Plaza
North on Wagner Ford Road. The cost of the
class is $179.00 for members and $229.00 for
non-members. EPA's Renovation, Repair
and Painting Final Rule (40 CFR 745) requires that
renovations conducted for compensation, must be
performed by Certified Firms using Certified
Renovators, Renovation firms that wish to work in
pre-1978 homes and child-occupied facilities must
apply to the EPA and pay a fee in order to become
certified. Renovators seeking to become Certified
Renovators must successfully complete an
EPA-accredited renovator course or a course
accredited by an EPA authorized State or Tribe.
This course is the EPA model course for Certified
Renovators and as such meets all requirements in
40 CFR 745.90. This course will teach attendees
how to comply with the EPA Renovation, Repair and
Painting Rule and the HUD Lead Safe Housing Rule,
and how to perform lead safe work practices safely
and effectively. Once you have successfully
completed this Certified Renovator Initial Course,
delivered by an EPA-accredited training provider,
you will be an EPA Certified Renovator. EPA
Certified Renovator status will allow you to do
lead safe renovation, repair, and painting work in
pre 1978 housing and in child occupied facilities
where work will disturb lead-based
paint. The classes are limited to 24
students each and fill up quickly. Please
call (937) 222-6274 to register or go to
www.naridayton.org.
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Managing
Customer Personalities Luncheon: April 27,
2010
Presented
by Gail Jordan of Jordan
Consulting
Our
speaker for this luncheon will be Gail Jordan of
Jordan Consulting. Gail is an award-winning Sales
Professional with a proven track record in
building successful advertising programs for
medium to small businesses for over 26 years. Her
major strengths include handling multiple projects
simultaneously, performing in a fast paced
environment and meeting strict deadlines.
The title of her presentation will be "Managing
Customer Personalities". Come out and
hear about different ways to cope with
the many personalities your customers may
have!
The luncheon will take
place at the Ramada Plaza North, 2301 Wagner Ford
Road. Registration and networking begin at 11:00
a.m. Lunch and the program are from
11:30 a.m. to 1:00 p.m. Registration fees are
$25.00 for members and $30.00 for
non-members. Register today at www.naridayton.org or call (937)
222-6274 and RSVP today! |
2010
PRO Expo: Presented by Pella
On
Tuesday, April 27, 2010, from 3:00 to 8:00 p.m.,
the all-star event of the season, the PRO Expo,
will take place at Great American Ballpark, home
of the Cincinnati Reds. At the PRO Expo,
there are many opportunities to learn from
dynamic, content rich education sessions with
opportunities to earn CEU's. You may improve your
business with new products and business tools.
Best of all, there are plenty of chances to
network with other professionals. Enjoy food,
refreshments, and $10,000 worth of fabulous
prizes. Doors open at 3:00 p.m. for
check-in. The Expo Floor includes Pella product
displays, local vendor displays, food, beverages,
entertainment and a keynote
address.
At
3:15 p.m., educational breakout sessions begin,
and they continue until 8:00 p.m. Some of these
sessions
include: �Why
Pella? - presented by
Pella �Residential
& Commercial Construction Trends -
presented by Hanley
Wood �Universal Design
- presented by Kohler (AIA Accredited
Course) �The Future of
Remodeling - presented by Mark Richardson of Case
Design/Remodeling,
Inc. �Window
Replacement Solutions for Commercial Buildings -
presented by Pella (AIA Accredited
Course) �Top Remodelers
Speak Out: Best Practices to Strengthen Your
Business - presented by Remodelers Advantage
Inc. �Greening the Bottom
Line - presented by Reed Business Information (AIA
Accredited Course)
�Integrating Siding Into Your Business - presented
by James Hardie �Transform
Your Market - presented by Cygnus Business
Media �Challenges &
Solutions for Today's Ceramic Tile & Stone
Installations - presented by Schluter (AIA
Accredited Course)
To register, go to
www.theproexpo.com/cincinnati. We hope that you
can attend, and turn the knowledge that you and
your company gain at the event into a home
run! |
Breakfast
on the Level: May 13, 2024
The
EPA RRP Rule, What it Means to the
Contractor
Presented
by Don Ebding and Mark Fleming
Of
great concern to members of NARI are the legal and
insurance ramifications of the EPA's Renovation,
Repair and Painting Final Rule. As we
learned from asbestos, being Certified by the EPA
may not be enough to protect yourself and your
business. Mr. Don Ebding of
Kinker-Eveleigh Insurance Agency graduated from
the University of Cincinnati and specializes in
contract review, establishing and maintaining
large fleet safety programs, OCIP/Construction
Wrap Programs, Worker's Comp Programs, and more.
Don will bring us up-to-date with the insurance
needs and concerns of this new Lead Ruling
including what you should be looking for in your
policy.
Speaking
from the legal issues perspective, Mr. Mark
Fleming has over 30 years experience in the
construction business. He has been a
residential and commercial general contractor and
construction manager. He has extensive
experience as a litigation consultant, working
with his clients to analyze individual dispute
situations and provide the objective and technical
assessment needed to reach resolution in
settlement negotiations, mediation or
arbitration. In the event a case proceeds to
trial, Fleming has served as an expert witness and
is able to support his clients in every phase of
the legal process. Mark will educate us in how to
protect ourselves concerning the RRP
Initiative.
The breakfast will
take place at the Ramada Plaza North, 2301 Wagner
Ford Road. Registration and networking begin at
7:30a.m. Breakfast and the program are from 8:00
a.m. to 9:00 a.m. Register today at www.naridayton.org or call (937)
222-6274 and RSVP today! Registration fees
are $10 for NARI Certified Professionals, $20 for
NARI members or $30 for
non-members. |
Membership
Meeting: May 25, 2024
Gas
Safety and Efficiency
Presented
by Mike Wilson
Join
us as Mike Wilson of Vectren talks about "Gas
Safety and Efficiency" including new marking
standards that will be implemented in April.
We can all afford to learn ways to be safe as well
as ways to help conserve energy to cut costs and
to protect our beautiful
planet.
The luncheon will take place
at the Ramada Plaza North on Wagner Ford Road.
Registration and Networking begin at 11:00
a.m. Lunch and the program are from
11:30 a.m. to 1:00 p.m. Registration fees are
$25.00 for members and $30.00 for
non-members. Register today at www.naridayton.org or call (937)
222-6274 and RSVP
today! |
Classes
Help Keep You Up to Date With Latest Marketplace
Skills
Your
Better Business Bureau and the Workforce
Development and Corporate Services Division of
Sinclair Community College have partnered to bring
you programs aimed at keeping you up to date on
marketplace skills. Check out these preferred,
local training opportunities offered during the
month of April... Developing
A Social Media
Strategy April
13, 8:30 - 10:30 a.m. at Sinclair Conference
Center, 444 W. 3rd St., Dayton Do you know if
your company has a Social Media Strategy? Do you
know what steps are needed to develop one? In this
class, learn how to develop a social media
strategy by looking at which tools to use, and
what daily, weekly and monthly activities should
be done. Go over what your social media policy
should entail and what the internal and external
social media communications should look like.
Also, define goals and best practices for your
social media strategy. BBB Accredited Businesses:
$99 per person
LinkedIn
Basics April
22, 9 - 11:00 a.m. at Sinclair Conference Center,
444 W. 3rd St., Dayton Learn about LinkedIn and
its tools. This workshop is designed for those new
to LinkedIn and will give you an in-depth
introduction to the value and benefits of online
business networking and how it works with
LinkedIn. During class, you will build your
LinkedIn profile, learn how to send invitations
and manage your LinkedIn inbox. Also, find group
for your industry to learn from and those in your
target market. BBB Accredited Businesses: $99 per
person.
LinkedIn
Advanced April
27, 9:30 - 11:30 a.m. at Sinclair Conference
Center, 444 W. 3rd St., Dayton See the full
power of LinkedIn so you can become an effective
and efficient user! Pre-requisite: Must have a
LinkedIn Profile. Topics covered in this workshop
include:
Companies
- Business development research to look for recent
promotions and new
hires
Answers
- how to ask or answer questions, how to set
yourself up as an
expert
Applications
- which ones should you use and
why
Time
management - what you need to do 30 minutes per
week to stay in front of your customers. BBB
Accredited Businesses: $99 per
person.
For
more information or to register for any of these
events, visit http://workforce.sinclair.edu.
Enter the promo code BBB2010 to receive the BBB
Accredited Business pricing. (Note: series have a
different promo code noted within the class
description).
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Business
Owners Pay for Layoffs
By
Emily Maltby
After
several years of growth, a company, which has
two reptile pet stores in Montclair and Covina,
Calif., ran headfirst into the recession. As
employees left, they weren't replaced, but
recently the company decided to let go of three
workers. In three years, the staff shrunk to five
from 12. Now, like many owners, Mr. Solar will be
paying a higher state unemployment insurance tax
as a direct result of those layoffs.
State
unemployment insurance taxes are paid throughout
the year, as owners pay their other payroll taxes.
States typically have a base unemployment tax,
which owners will pay according to the size of
their payroll. But as a company lays off
employees, it develops a negative history or
so-called "experience rating" that can boost that
tax. "We didn't know there were
repercussions, but we had to do it," says Mr.
Solar of his thin staff. "But now we're going to
be punished for keeping the business
alive." Adding to the burden, a
number of states are running out of funds to pay
for their out-of-work populations. With jobless
claims swelling and coffers depleting, at least 35
states are hiking unemployment tax rates this
year, according to a survey by the National
Association of State Workforce Agencies conducted
late last year. "This has been a
gradual problem, and like a cancer, it's been
spreading as more and more states hop on the
bandwagon," says Henry Atkinson, a financial
consultant for staffing solutions provider Ajilon,
part of Adecco Group North America in New
York. The tax increases will impact
thriving businesses as they expand their payroll,
as they will have to pay based on their growing
wages. But the hikes are more detrimental to firms
that have laid off employees
recently. "The business that has laid
off folks gets hit proportionately higher because
while they pay less in total wages, and therefore
less in employment taxes, their experience rating
will go up and it takes numerous quarters of no
layoffs to get that experience rating back down,"
says Henry Paula, a tax principal at Reznick Group
PC, in Bethesda, Md. "Things are tough already for
them, so this is a big deal." Jim
Garland, owner of Sharp Details Inc., pays state
unemployment taxes in the six states where his
airplane-cleaning and custom-detailing business
operates. Four of those states have increased tax
rates recently. Taking into account
the vacillating base tax rates in all six states,
Mr. Garland says he's paying about 7% more than
three years ago. "From 2007 to 2008, there was no
increase. From 2008 to 2009 there was some. But
between 2009 and 2010 there was a big jump, which
I see as a direct correlation to the unemployment
levels," he says. Some employers are
bracing for higher increases, particularly if they
have had multiple rounds of layoffs or are located
in hard-hit states. According to the NASWA survey,
the unemployment insurance tax increases vary
widely from state to state, with a median of
27%. Mr. Garland's 55-employee
company has been growing and adding staff, so his
state tax rates have remained at the base levels,
but because some of those base levels have been
rising, he's been burdened by the cost. "When the
economy was rolling, we could... explain we need
to pass costs along," he says. "But now the
customer is facing the same squeeze and wants
lower prices." Meanwhile, payroll tax
breaks have become a priority on the federal
level. In January, President Barack Obama proposed
giving firms a $5,000 tax credit for every new job
added and, for those firms expanding payroll, a
payroll tax holiday on the 6.2% Social Security
tax. A watered-down version of the proposal passed
in a $17.5 billion jobs bill earlier this month,
relieving employers from Social Security payroll
taxes on new hires and giving them a $1,000 tax
credit if the workers stayed on for a year.
It's difficult to evaluate whether
the good news from the federal level outweighs the
bad news from the state level, financial experts
say. Johanna Sweaney Salt, a CPA at Kaufman,
Schmid, Gray and Salt LLP, says growing firms may
find the federal tax breaks lucrative in states
where unemployment taxes are only marginally
increasing. But others, such as Mr.
Atkinson, say there's no clear-cut answer. "For
most businesses, the [state] payroll tax hike
starts to bite pretty hard," he says.
Mr. Solar, the pet store owner,
doesn't see federal tax breaks helping him, as he
is in no position to hire. "To take advantage of a
tax credit, I need to make a profit and I'm not,"
he says. Mr. Garland thinks the federal tax
breaks are too restrictive. For example, the
provisions outlined in the recently-passed jobs
legislation will only apply to new employees who
have been out of work for two months.
"When the government helps you out,
it's extremely complicated," he says. "You have to
set aside a weekend to find out if it'll help you
and, at the end of the day, it might not. But when
there are new taxes...it's just across the
board."
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